This
is a graphical interpretation of Porter's Five Forces Model (Porter,
1985, p. 5), including examples relevant for higher education:
Example:
University of Phoenix
POTENTIAL
ENTRANTS
SUPPLIERS
Bargaining
Power of
Suppliers
INDUSTRY
COMPETITORS
Rivalry among
Existing Firms
Bargaining
Power of
Buyers
BUYERS
Example:
Shortage of Faculty
in key
areas
Threat of
Substitutes
Example:
Students have
more choices
SUBSTITUTES
Example:
Companies doing
in-house
training
Reproduced from: http://www.des.calstate.edu/basicmodels.html
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