uStrategic planning is important for organizations and institutions in order to:
u
•help them improve so that the goals, objectives and the
vision of the organizations
can be achieved.
•
•shape and guide what it does, why it does it, as it
focuses on the future.
•
•make tough decisions to help the key business areas
succeed and grow.
•
•plan and adapt to changes in the future.
u
u
u (McNamara 1999)