theory was focused on organization communication and structure.His classical management perspective focuses
total organization rather than the individual worker, defining the management functions of planning,
organizing, commanding, coordinating, and controlling.His three basic principles for ensuring effectiveness of communication
should know what the channels of communication are
should have access to a formal channel of communications
of communication should be short and direct (Wren, 1998).
Barnard is also widely credited with having originated the “Systems” approach to the study of
organizations (Gabor, 2002). He recognized that in order for the organization to survive and succeed in the long run, it was
necessary to sustain cooperation from employees by satisfying the condition of efficiency and effectiveness.
Andrea. (2002). The
Capitalist Philosophers: The Geniuses Of Modern Business--Their Lives, Times, And
Ideas.New York: Times Business.
Daniel A. (1998). Management
innovators: The People and Ideas that have Shaped Modern Business. New York: Oxford University Press.